Author Rob Poulos explains: As a member of a popular fitness center for a few years, I noticed countless others frustrated with their fat burning exercise routines and eating practices, working so hard and long but with virtually no improvement to show for it. Several of my own friends and relatives would mention this new program or product they had just shelled out cash for that was the answer to their fat loss and fitness goals. They were so excited about it and couldn't wait to get started.