From Robert Roy Britt’s article, “Small Packages Trick People to Eat More.”
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If you think buying junk food in small packages will help you eat less, look out — marketers know the truth.
Two new marketing studies found that some people tend to consume more calories when junk food portions and packages are smaller. For some, it’s because they perceive small packages to be . . . get this . . . diet food.
For others, it’s just the temptation of small sins.
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Manufacturers are releasing more and more products in smaller packages. And in recent years, several brand-name products, from chips to cookies to candy, have been released in smaller packages promoted as having just 100 calories. In terms of sales, the tactic has proven successful, past research s...